Rains, as Chairman of the Board, is currently involved along with noted epidemiologist, Dr. Vijaya Nair, in developing and launching an evidence-based nutraceutical company known as Essence of Life, LLC (EOL). EOL is destined to be a leading provider of nutritional herbal formulation based products. By offering superior product lines, employing innovative marketing techniques, and developing strategic partnerships with manufacturers and distributors, the company has made an uncompromising commitment to quality products sold under the name of JIVA. The JIVA line of products brings forth modern scientific knowledge and the wisdom of two of the world’s greatest medicinal approaches: Traditional Chinese medicine and Traditional Indian medicine of Ayurveda.

One of EOL’s main product lines is a patented formulation combining the nutritive values of fermented whole soy protein, curcumin and other beneficial herbs and spices scientifically formulated to help promote healthy immune system functioning and to provide powerful anti-inflammatory and anti-oxidant properties.

EOL scientists have worked with or are working with fellow scientists at the University of Texas, M.D. Anderson Cancer Center; Cytokine Immune Research Laboratories of Houston, Texas; Texas A & M; Cornell University, Food and Nutrition Department; Rutgers University, Center for Advanced Food Technology; Columbia University; Harvard University; St. Andrews College, St. Andrews, Scotland; the Nelson Mandela School of Medicine, Durban, S. Africa; and other renown institutions.

A percentage of all EOL profit is committed to humanitarian and philanthropic causes. More information about EOL and the JIVA line of products can be found on its website: www.jivasupplements.org.